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City of London logo

The Customer: City of London
The Challenge: Managing demand
The Solution: Self Assessment Options Tookit
The Results: Reduced demand

It’s a little known fact outside of London, that the City of London Corporation only represents the housing needs of tenants within the square mile of the City of London. But the Corporation receives housing applications from across the country because many people assume that the Corporation represents all 33 London boroughs. So, a reasonable solution to automating housing applications was a welcome sight.

“The system introduced by Home Connections signposts applicants and helps us to communicate with them more efficiently”

Tom Bush, Advice and Homelessness Officer at City of London Corporation said:

‘For a long time we have been inundated with applicants from across the Country who think that we have access to the entire housing register across London. The automated self service tools that we introduced in September 2011 are designed to reduce the hours that went into assessing and advising applicants that the City of London is just one square mile’.

The e-HOT system introduced by Home Connections signposts and re-routes applicants and helps us to communicate with them more efficiently. The popularity of the City of London website is further compounded by its number one ranking on Google for people looking for homes in the Capital.

Ninesh Muthiah of Home Connections said:

‘Our system enables The City of London Corporation to filter applicants who are searching for homes in The City while signposting to other authorities those applicants that are searching for accommodation in and around London. This enhances the customer experience and ensures that The City of London brand isn’t tarnished by inaccurate claims of inefficiency.’

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