London Strategic Housing

Virtual Tours and marketing for London Strategic Housing

London Strategic Housing (LSH) is a charitable housing association that has been working in partnership with the NHS and other keyworker employers to provide high quality, affordable furnished homes for rent across London and the Home Counties. LSH commissioned us to provide Virtual Tours of their shared keyworker accommodation at a range of sites in Harrow , Hackney and Islington. Virtual Tours have helped LSH:

• Reduce voids
• Raise their profile in the marketplace
• Market their properties and services
• Assist with international recruitment drives
• Transform staff induction days.

What they said about Virtual Tours:

“Virtual Tours has helped with the big international recruitment drives in Spain , the Philippines , South Africa and New Zealand . Also, a lot of young people in Ireland and a lot of people in the UK are tempted to come down to London . Most of them like going onto the Net and fancy a stint in London , so Virtual Tours hit that market, that younger market.”

“What has struck us is that HC is professional if we ring or e-mail we always get a response back. I think you are honest; there is integrity with your business. I think we have ended up with a product that has got that integrity running through it [and] the team seem to be passionate about what they do. You’re trying to make it more like a commercial estate agent, it’s more honest but it’s trying to market them in a way that is traditionally used by the private sector. This is where LSH is going, we are setting up show homes for our private rented and with Virtual Tours you are meeting our market need. I am not aware of another provider with a housing background doing this, there are companies doing virtual tours but not that know housing.”
(Nicola Marks, Marketing Manager, London Strategic Housing March 2005)